Renowned Nigerian record label, Empire Mates Entertainment (EME), has closed shop as a music record label following a restructuring process.
Label CEO, Banky W, made the announcement on Tuesday on his official Instagram page.
Banky W said EME would now function as a full-fledged media agency rather than as a music label.
“We have expanded and changed our focus a bit. We are now a full fledged Media Agency that focuses on Creative Marketing, Advertising, PR, Brand Events/Activations AND a talent management firm.”
W. described the pivot as a “fulfilling” experience as the label has commenced work on its new identity.
“We have been able to impact the launching and marketing of a number of brands and companies the way we did artists.”
“But even in the talent management side, we are no longer restricted to working with just Music Artistes.”
He said in spite of the shift in focus, EME would continue to work with artistes, only that its existence would not be defined solely by that.
“We still work with Musicians, but we also work with OAP’s, Actors and are evaluating sports management as well.”
EME first began operations in Nigeria in 2008 and has since then played a key part in the development of a couple of Nigerian artistes including; Wizkid and Skales.
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