Nigerian superstar, Burna Boy has earned himself a spot in Apple Music’s “Up Next” programme. His enlistment in the programme adds to a list of impressive achievements the singer has had so far in the year.
The release of his album, African Giant is set for July 26. the preorder links are already in circulation.
The artist performed at Coachella Valley Music and Arts Festival earlier in the year before going ahead to win the “Best International Act” category at the BET Award.
Burna Boy’s inclusion in the program comes with a new Beats 1 interview with Julie Adenuga, which is live today, and an upcoming short documentary on the Nigerian artist due July 16.
“I’m super excited to be part of the Apple Music Up Next campaign,” Burna Boy said.
“Apple continuously comes up with new initiatives to support artists globally and push the African culture. It’s an honor to be a part of this and with my African Giant album coming out soon, the timing is perfect.”
“My granddad was a DJ in Lagos; all the records would come to him first. I would find myself being inspired by things that I’ve heard as a kid: Nigerian music or African music, some French music or some Jamaican music. When it’s time for music to be made, it’s almost like my ancestors just come into me and then it’s them.”
Apple Music’s Global Editorial Head of Hip-hop and R&B, Ebro Darden has only shiny words for the the Nigerian superstar.
“Burna Boy has built his brand his way and has been on fire all over Africa and the UK. He does things his way and Apple Music is honored to be able to connect with Burna Boy on this moment and help make the name even more well known!”