Omawumi is now the official brand ambassador of the Lifebuoy Healthcare soap.
The singer was designated as ambassador of the product during the relaunch of the product in Lagos 6th of September.
Speaking during the launch event, Lifebuoy’s Brand Manager, Lanre Odupe, spoke on the brand’s rationale in selecting the artiste to represent the campaign, saying, “Omawumi is an excellent and passionate professional, a singer who is relatable to parents, guardians and their children. Being a mother herself she fully understands the need to address preventable diseases in Nigeria, and we are extremely delighted to have her on this initiative.”
Omawumi expressed appreciation to the Lifebuoy brand while stressing the importance of good hygiene in maintaining good health.
“Basic hygiene interventions like this can make a huge difference to the current issue of child mortality, and it would in turn help improve the health and wellbeing of children especially those under 5 years,” she said.