Naeto C is back! After closing out 2015 with 2 albums, the iconic rapper proceeded to have a quiet 2016 and an even quieter 2017.
But earlier in the week, Super C announced that he’ll be coming out of his hiatus to release new music, and by Friday evening, he had already unleashed a new single “Kill’n Me Softly” featuring Ghanaian wordsmith Sarkodie and produced by Masterkraft.
Listen here:
Say me I too dey spoil her
Abi, if na you, you no go wan enjoy her?
Say she get wetin I need, I no dey loiter
I go light her, put some karats in her cluster
Wanna wife her
Naeto’s comeback single isn’t his trademark statement record or an explanation on his recent whereabouts, instead the subject is the love for a special woman and the sound isn’t too different from anything you’d hear on the radio on any given day. He sings through verse one and the chorus, while Sarkodie raps on the second verse, but not before paying his respects to Naeto for placing him on the first song of his anticipated return.
With the help of Masterkraft, Naeto continues the incorporation of singable melodies into his music and the reliance on more harmony-rich sounds. However to be fair, this was already evident, even on his debut album You Know My P. But whereas the returnee rapper seemed to be just experimenting on prior projects, the Festival album felt like less of a pastime and more of a full-on evolution.
Before releasing Festival, Naeto released Day 1, a more traditional hip-hop album for his core base. But at a time when artists around the world were tapping into the trend of dropping surprise projects with minimal marketing budgets, that album was under-promoted, and its dopeness was overshadowed by the noise around Festival – which was obviously the main focus.
Naeto said about Festival in 2015: “To create more Afropop, rhythmic records sprinkled with hip-hop has not really been the easiest thing to be honest because I’m more of a hip-hop artist. But at the same time, it’s not about selling records, it’s about meeting demand. I have fans everywhere… The issue of conforming is a serious issue because we have regular fans who didn’t get the chance to get basic education, and sometimes we have to dilute our music for them to appreciate.”
But you know when you put so much water inside Ribena to the point where you’re probably better off just drinking water? That’s how diluted Festival felt. It wasn’t a watered down taste that many fans were ready for either, at least not fans in the hip-hop community. Festival has therefore been Naeto C’s most tepidly-received project by the critics, thus far.
“Kill’n Me Softly” sees Naeto return not only to the game but also to the type of music that made Festival such a watery album to listen to.