2 Baba is the new face of Campari Nigeria. The announcement was made yesterday at the 4th edition of Nigerian Entertainment Conference, legendary pop star, 2face Idibia was announced as the first ever Nigerian ambassador for Campari.
Abayomi Ajao, head of marketing for Brian Munro (the company handling the promotion and distribution of Campari in Nigeria) gave reasons why the singer was signed as Campari ambassador in Nigeria.
The brand has been with us for the past 50 years. Before now, we have relied on oversees ambassadors. We believe that there’s a lot of things that 2baba has that resonate with Campari.
2baba is a hardworking guy. Campari is for the man that has worked very hard and wants to celebrate success.
Campari is an alcoholic liqueur. It is produced by the Alfredo Campari Group, a multi-national company based in Italy.