In March, when the snippet of Prettyboy D-O and Santi ’s “Pull up” first landed, it polarised social media. People began to wonder what exactly is wrong with these guys. Why, because their eccentricity is not easily understood by the mainstream audience whose safe haven is being percolated by the so-called Alté gang.
The full video for that song is out and it accentuates the tidbit enthusiasts saw in the snippet. There is a sufficient dose of violence and closed-cult symbols in the video. These characteristics give the song a cinematic mien, frame by frame.
From the street fires to the heightened sprint scenes clearly a reference to volatility of gang relationships, “Pull up” video simply matches the character of the song. It is no wonder why the song, sixth on the Everything Pretty album, is one of the most liked song off the project.
Prettyboy D-O and Santi render a visual of near-absolute chaos on “Pull up”. What makes this rendering even better is the lyrics of the song, which is as grim and daring as the video.
Meanwhile, Ademola Falomo shot the video. He has done so for Santi, Odunsi and others in the league of industry culture upsetters.
Watch Prettyboy D-O & Santi on “Pull up” video: